Penske Media Corporation’s new music, art and food festival LA3C is just weeks away, aiming to celebrate the rich culture and diverse communities in the metropolis over a star-studded two-day event.
“This will be the first festival of its kind to fortify a city that combines talent, diversity and culture like no other while engaging with organizations solving some of the city’s pressing challenges,” said LA3C Chief Executive Juan Mora of the upcoming festival in an official statement. “[PMC CEO] Jay [Penske]’s vision and the commitment to positively impact the city of Los Angeles is inspiring. I plan to leverage the expertise of Penske Media’s iconic brands to create an experience for all visitors, and we invite creatives, musicians, and artists to join in our mission.”
Besides performances from Maluma, Megan Thee Stallion, Snoop Dogg, SEVENTEEN and more, LA3C will support the next generations of creative talent in Los Angeles through partnerships with nonprofit arts organizations Heart of Los Angeles (HOLA) and Film Independent.
See below for everything you need to know about the festival celebrating the city of Los Angeles.
Penske Media Corporation is the parent company of Billboard.